From CBIA News, March 2002

Workplace PCs account for most consumer dollars spent online 

Work-based PCs were used for nearly 60% of all U.S. dollars spent for online purchases last year, even though they comprise less than half of the computers used in the nation, according to ComScore Networks, an e-commerce market research firm. While some of those purchases were undoubtedly work-related, many others apparently weren’t. Consider these statistics from ComScore: Work-based PCs accounted for 92% of the dollars spent online for office products; 62% of the amount spent on travel; 58%, on flowers and gifts; 57%, on computer hardware; 55%, on books; 54%, on computer software; and 54%, on consumer electronics.

What’s more, according to a statement released by ComScore, “Armed with the increased speed and convenience of a workplace Internet connection, U.S. online shoppers at work-based PCs buy more often than those at other locations. ... These findings underscore the importance of targeting advertising and promotional efforts to shoppers where they are at the true point of purchase, research and decision-making.”

Which could mean ... more spam in your employees’ e-mail in-boxes. 

The data may also indicate a need to establish a written policy on employees’ use of company e-mail and Internet access. Some companies restrict use to business purposes only, while others urge employees to keep nonbusiness use to a minimum. If you have questions about drafting a policy, call CBIA’s Human Resource Services department at 860-244-1900. 

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