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If you buy a list, buy an opt-in list from a reputable company.
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Target people who have said they’re specifically interested in your type of offerings.
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Make it easy for people to remove themselves from your e-mailing list.
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Don’t e-mail more often than monthly.
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Make your e-mails trackable so you can measure response.
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Add value. Make it worthwhile for people to read your e-mail — for example, by offering
a discount or special deal.
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Keep messages simple, straightforward and short.
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Have all the fulfillment steps covered.
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Get educated. Many companies specialize in online marketing, advertising and creative services.
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Set reasonable expectations. View your first e-mail as a learning effort.
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Don’t put all your marketing eggs in the e-mail basket.
