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Small Business Human Resources Workforce Development Your Questions Answered Success Stories

December 2003 — Vol. 81, No. 10

COVER STORY

Will your workforce be graying — or gone?

Start planning now for how you will fill workforce gaps as baby boomers retire.

By Debra Susca, a free-lance writer in Portland, and Diane Friend Edwards, the editor of CBIA News

Depending on your industry, those could be your alternatives in just a few years — unless you have a plan in place to deal with an unavoidable demographic fact. The baby boomers (born between 1946 and 1964), whose 76 million members make up America’s largest generation ever, are just now beginning to reach retirement age. They’re expected to retire at an ever-increasing rate as the economy and stock market continue to recover.

Companies that haven’t prepared for the exodus of older, experienced employees will face a skilled labor shortage over the next decade or two. Certain industries — manufacturing being one — are expected to be especially hard hit.

Connecticut bracing for retirement boom

“We have an aging workforce in Connecticut, and [in] New England as a whole,” says John Tirinzonie, labor economist for the Connecticut Department of Labor. He notes that the median age of the state’s population, 37.4 years, is slightly higher than the country’s, 35.3 years.

“When the stock market crashed, a lot of workers had to postpone their retirement,” Tirinzonie says. “But we’ll see [retirements] accelerate at a very high rate over the next five to six years when the economy is back on track.”

According to Tirinzonie, Connecticut will have especially high rates of retirement in the nursing, teaching and manufacturing industries, and the lowest rates in computer-related and financial services fields — growing areas populated by younger workers.

A survey conducted among small and midsize companies last spring by CBIA and the regional accounting firm Blum Shapiro does indeed show that Connecticut has an aging workforce. More than half of the companies responding said they expect at least 10% of their workforce to retire over the next 10 years. Of those companies, 21% said they’ll lose a quarter or more of their workers during that time frame.

The survey showed the situation is even worse for Connecticut manufacturers: Within the next 10 years, 69% of the manufacturing respondents will lose 10% or more of their employees to retirement.

Nationwide, “the average age of a machine-tool maker — the heart of manufacturing — is about 60. That goes for every manufacturing industry except electronics, which tends to be a little younger,” says Phyllis Eisen, vice president of the National Association of Manu-facturing’s (NAM’s) Manufacturing Institute.

The question of who will replace all of the retiring baby boomers has many in the business community worried, but the reason is more complicated than you might think.

It has been widely reported (incorrectly, according to the Bureau of Labor Statistics) that the baby boomers’ retirement will result in a huge, nationwide worker shortage. The rationale is that the generation immediately behind the boomers, the so-called Generation X, has only about 46 million members. While that figure is accurate, says Jon Sargent, a BLS economist, he says it does not take into account that the baby boomers’ children — the “Baby Boom Echo” — have started entering the workforce, which will help mitigate worker shortages in the future. “Our projections show that the overall labor force size [will be] sufficient to meet the projected numbers of jobs,” says Sargent.

But numbers alone don’t tell the whole story.

Not just a numbers problem

Sargent concedes that “the mix of workers and their skills may not be matched well with the skills required [for the available jobs]. We have many employers and industry associations telling us anecdotally that they can’t hire sufficient numbers of employees, that young people coming out of the high schools [don’t have] the good, basic education skills that will allow employers to train them for the jobs they have.”

“It’s not just a numbers problem — it’s a skills problem,” agrees Lauren Weisberg Kaufman, CBIA vice president for education and training policy. “Many jobs in the future will require some form of postsecondary education — certificates, two-year or four-year degrees. But many young people entering higher education need remedial help and drop out before completing certificate or degree requirements. A lot of our member companies already find it very difficult to hire people with the right skills, making it critical for business and education to work together,” says Weisberg Kaufman.

“Manufacturers are facing a dramatic skills shortage,” confirms the NAM’s Eisen. For one thing, younger people coming into the workforce tend to have lower skills than the “very well-educated baby boomers,” she says, adding that the U.S. currently ranks only 10th in the world in math and science.

“But,” Eisen says, “the problem is doubled by the fact that no one wants to go into manufacturing” because of outdated perceptions of the industry. “They don’t see manufacturing as being technology-driven — because no one has told them. That’s why we’re launching a careers awareness campaign,” she says.

CBIA will be working with the NAM on the campaign here in Connecticut. “People have been hearing so many negative messages in the news media about manufacturing job losses, that many young people will not pursue the many exciting career opportunities open to them in advanced technology manufacturing settings,” says CBIA’s Weisberg Kaufman. “So manufacturers will be facing both a numbers and a skills shortage over the coming decade.”

Stacey Wagner, director of workforce initiatives for the NAM’s Center for Workforce Success, says, “We have to make people understand that we’re faced with this shortage and that if we don’t do something about it, we’re going to be in real trouble.”

“We definitely see [a skilled worker shortage] in neon lights,” adds Bill Canis, executive director of the NAM’s Manufacturing Institute. “A lot of companies are already doing something in their local schools and elsewhere to make sure they’re not caught in this problem.”

That’s true at Trumpf Inc. in Farmington, a machine tool and laser technology business, and the largest manufacturer of fabricating machinery in the U.S. “The average age of our workforce is 46 — old enough to be a concern, but young enough for us to plan for it,” says Karen Lang, human resources director. The company is doing outreach to universities, vocational schools and high schools. “We always try to stay ahead of the curve. Now, in 2003, we’re starting to get students interested in manufacturing careers. And that’s not just going to help Trumpf; its going to help America,” says Lang.

Suzanne Wargo, HR manager for the Somers-based Conval Inc., is also well aware of the issue and doing what she can to mitigate any future problems. Her firm is adamant about cross-training employees and being as flexible with scheduling as possible for those who want to retire and work part-time hours.

“There are probably five of our 73 employees who could come in tomorrow and tell me they were retiring,” says Wargo. She says her biggest concern is in filling the position of a 35-year veteran toolmaker who is an experimental machinist. “No one else can do his job,” she says. “If he retires, a lot of knowledge and history retires with him.”

The difficulty in filling his position is twofold, she says. First, there aren’t many applicants interested in that kind of work. And second, Conval, a manufacturer of customized high-pressure, high-temperature valves for power plant applications, finds itself in the same boat as many other manufacturers: “We’re running so lean that we can’t just go out and find a toolmaker to work day-to-day with the specialist to be trained, nor do we have the luxury of having extra people on board so we can apprentice someone from the inside. We do see this as a potential problem and are doing what we can.”

Many employers not preparing

Yet many employers across all industries are doing little or nothing yet.

“We’ve been talking about this as an impending crisis in recent years,” says Debra Cohen, vice president of knowledge development for the Society for Human Resource Management.

SHRM conducted an older-worker survey to identify organizations’ readiness to respond to the demographic changes in the workforce and respondents’ perceptions of the advantages and disadvantages of hiring older workers — one strategy being recommended to offset the problem. “Organizations don’t seem to be preparing for this with as much concern as I would have expected,” says Cohen. “The part that’s surprising to me is that the majority don’t appear to be saying, ‘This is an issue I need to deal with now.’ It’s understandable that they’re dealing with their day-to-day issues and don’t have time to look down the road, but the fact is, there’s going to be a shortage [of experienced workers] and they need to prepare.”

“There is a real question as to how many companies are prepared for the retirement tsunami already under way,” notes Howard Muson, who authored a report for The Conference Board that was based on a survey of 150 human resource executives in manufacturing, utilities and service companies. The report shows that while companies devote significant time and money to find replacements for outgoing CEOs and other top officers, they are expending far fewer resources to groom successors for highly skilled professionals and making sure that invaluable knowledge is passed on to younger workers.

Among the companies covered in the report, 66% do not keep age profiles of their workers, 63% do not maintain inventory banks listing the firm’s available skills, and 49% do not assess their company’s training needs.

Retaining, retraining workers

One thing that may help employers get through the crisis is that baby boomers are redefining retirement, with many planning to continue working in their later years.

“People aren’t thinking about retirement in the same way as past generations,” says SHRM’s Cohen. “HR people need to think about how they can capitalize on that new thinking. They need to think in terms of ‘How do we retain the workers we have? How do we retrain them or at least maintain the skill level we have now? And if people are choosing not to retire, do they still have the skill mix that will be needed?’”

Cohen says companies hoping to retain older workers and the knowledge they possess should also examine their workplace policies and practices. One finding in her survey showed that while HR managers weren’t hesitant to hire older workers, the actual hiring managers were.

There’s also a need for better understanding of why people might be likely to return to work. “Is it money, enjoyment, social interaction, the benefits?” she asks. “You need to find out so you can tailor your recruiting and benefits packages. How are jobs designed? And what is the reward structure? Is it different [for] the older and younger workers?”

“Studies show that workers 50 and above expect to work beyond retirement age, but on their own terms,” says The Conference Board’s Muson. “They want more flexibility in their schedules to pursue other interests. And they’ll keep working if they can keep their health and pension benefits at the same time. HR people need to be aware of this.”

He adds, “What this impending crisis has done is thrown a spotlight on the treatment of older workers.” He says there is a gap between the perceptions of employees and those of employers. “Employees perceive that there is ageism in the workplace and that older workers are the first to go when downsizing is necessary. Employers disagree. Older employees perceive that management is thinking they are not contributing much anymore and are just ‘marking time,’ and so, give them fewer opportunities, fewer challenging assignments and less pay. Most HR managers disagreed with that perception.”

One company where older workers are clearly valued is Lincoln Financial Group. The company was recently named by the AARP as one of the 25 “Best Employers for Workers Over 50.” AARP evaluated companies on their recruitment practices, continuing opportunities for advancement, flexible work schedules, and benefits for current and retired employees.

Liz Gagne, vice president of communications and chief communications officer at Lincoln Financial Group in Hartford, says, “In our business, we’re focused on this older demographic.” The Hartford branch of the company sells life and annuity products to older individuals who are shifting from the wealth-accumulation phase of their lives to the income-payout phase, Gagne explains. “We value employees with lots of experience and technical skills. That’s usually an older worker who has demonstrated their ability to work with this rather sophisticated market and product.”

Softening the impact

Trying to retain and retrain older workers isn’t the only way companies can cope with the skilled worker shortage.

Taking a long-range view, CBIA’s Weisberg Kaufman says it’s critical to improve the quality of education, especially in urban schools, where student performance often falls short. “Employers need to get involved in efforts to improve their local schools,” she says.

Meanwhile, several economic factors may soften the impact of baby boomers’ retirement. “One thing that may occur as businesses run up against a skills shortage is that they’ll ramp up spending on labor-saving equipment. If interest rates stay low, it will make equipment purchases an attractive alternative in many industries,” says CBIA Economist Peter Gioia. “Labor shortages will also lead some firms to focus more and more on core activities, outsourcing others.”

Immigration may also partially offset the loss of older workers. Connecticut has seen a slight increase in immigration even during the recession.

And efforts to boost productivity — something at which Connecticut companies already excel — should help ease the problem as well. “From 1990 to 2000, the U.S. was a world leader in productivity gains, and Connecticut outperformed the U.S. average by 50% during that period,” Gioia notes. “We’ve been seeing continued productivity gains in every quarterly survey we do. Through the adoption of ‘lean’ techniques, for example, some companies now find that 30 workers can do what 40 used to.

“The situation certainly isn’t bleak,” he adds, “but companies definitely can’t afford to ignore it.”

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