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Small Business Human Resources Workforce Development Your Questions Answered Success Stories

December 2006 — Vol. 84, No. 10

Low-cost ways to attract business

 

  • Generate positive word-of-mouth via a friendly and helpful attitude.
  • Focus on selling more to current customers. It’s five to 10 times easier to generate more business from them than it is to find new customers.
  • Offer a bonus for referrals.
  • Develop ways to turn first-time users into repeat users, such as an annual service contract.
  • Keep your marketing message simple and focused on the value your company delivers.

 

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