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July/August 2007 — Vol. 85, No. 6

Why export?

 

Exporting is becoming a competitive necessity for many companies. According to export.gov, the federal government’s international trade portal, the benefits of exporting include:

  • Many more potential customers. Ninety-five percent of the world’s consumers live outside the United States.
  • Less vulnerability to economic swings. If the economy softens at home, it might be booming elsewhere, allowing you to better weather the domestic downturn.
  • Support for U.S. jobs. About 20% of U.S. manufacturing jobs depend on exports.

Exporting also benefits an area’s economy, notes CBIA Vice President and Economist Peter Gioia. “When companies sell outside a region’s borders, they bring more money into the region’s economy.”

 

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