Partnership with Connecticut Health Foundation Offers Resources, Information

The Connecticut Business and Industry Association (CBIA) is releasing an interactive toolkit to help small businesses jumpstart employee awareness of basic health and wellness issues.

The program, "Creating a Healthy Relationship with Yourself," is being conducted in partnership with the Campaign for a Stronger Connecticut.

CBIA, the state's largest business organization, has developed a six-month plan that gives employers ready-to-go materials, including innovative communication tools. Each month will follow a new theme, including "Do It (Sneeze) in Your Sleeve" and "Make a Date with Your Doctor."

"This campaign is unique because it is designed specifically for Connecticut's small employers and takes a fresh look at basic health and wellness in the workplace," says Jennifer Herz, CBIA assistant counsel and the campaign's business coordinator.

"It adds fun and humor to important issues such as exercise and doctor appointments while drawing the connections to their importance to a company's bottom line."

"It's a fact that small businesses employ some of the state's most diverse residents," says Patricia Baker, president & CEO of the Connecticut Health Foundation.

"This program offers access to information that has the potential to keep them healthier, which is a win-win for the employee, the small business, and the state in terms of reducing health disparities."

The goal of the program is to encourage employers to adopt basic wellness practices in the workplace and give employees the opportunity to participate, which will ultimately reduce health disparities and create a healthier bottom line.

CBIA is the official business partner of the Campaign for a Stronger Connecticut. The campaign is funded by a grant from the Connecticut Health Foundation to Third Sector New England, and managed by GALEWiLL Design.

###

CBIA is Connecticut's largest business organization, with 10,000 member companies. For more information, please contact Meaghan MacDonald (860.244.1957; meaghan.macdonald@cbia.com) or visit the CBIA Newsroom.