Started in 2010 by American Express and situated between Black Friday and Cyber Monday, Small Business Saturday has now become a holiday shopping tradition.

In 2014, an estimated $14.3 billion was spent on Small Business Saturday. This year, organizers hope to exceed that number and they probably will. But they need your help.

You can help in several ways and you don’t have to be a small business owner to support Small Business Saturday.

As a consumer, it’s always a positive when you purchase goods and services locally. Those dollars help build your local economy. No doubt about it.

At the same time you can also be a Neighborhood Champion and help direct and implement creative ways to celebrate the day and small business.