CBIA BizCast: Untapped Potential Woman-Owned Business of the Year

07.01.2022
Small Business

CBIA BizCast host Ali Warshavsky speaks with Candace Freedenberg, founder and chair of the woman-owned social enterprise Untapped Potential.

Freedenberg says the organization works to remove barriers and create necessary stepping stones for women to get back into the workforce. 

“I looked at this as an economic opportunity,” said Freedenberg.

 “Whenever you have stagnated talent, a skilled workforce, and those with education and experience that are not able to add to the labor market, it’s untapped human capital.”

Launched in 2015, Untapped Potential was this year named Woman-Owned Business of the Year by the U.S. Small Business Administration.


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