In 2015, over 95 million people across the country shopped local on Small Business Saturday. In 2014, an estimated $14.3 billion was spent in small independent businesses on that day.

This year on November 26, join the celebration and plan an event of your own.

Small Business Saturday is a day dedicated to supporting small businesses across the country. Founded by American Express in 2010, this day is celebrated each year on the Saturday after Thanksgiving.

If you're a business, sign up today to download materials and resources.

If you’re a consumer looking to participate, find a local business and shop small.

Or become a Neighborhood Champion and rally your neighborhood around your local small businesses.