For many small businesses, staying connected with customers on social media can feel overwhelming.

SCORE, the nation's largest network of volunteer business mentors and a resource partner to the U.S. Small Business Administration, is presenting a webinar on social media for small business owners.

The Aug. 22 webinar will highlight some simple but necessary online steps small businesses should take to keep up with ever-changing social media platforms.

Katie Cerney, director of social media strategy of small business services for Deluxe Corp., will show you:

  • Where and why to build a social presence
  • Why engagement is critical on social channels
  • How to create a social content strategy and publishing calendar
  • Tips for creating great social photos and videos
  • What are hashtags and why you should use them
  • How to use paid social ads to help achieve your goals
  • Examples from businesses across the country who have achieved success via social media activities

Cerney is a versatile and innovative marketer focused on achieving business goals and creating seamless customer experiences across digital and social platforms.