What makes your business unique? More than 150 respondents to CBIA's 2012 Survey of Family Businesses shared their insights to this open-ended question. Among their responses:

  • Hard-charging good people who want to do it right
  • Best service in the area
  • Old-fashioned beliefs
  • Extremely high ethical level
  • Niche product
  • United, aggressive, well-informed growth/profit effort
  • History, legacy, and traditions
  • We still have a live person answer the phone 55 hours a week
  • We treat our employees as family
  • Laughter
  • We are very diverse and are able to pivot among different types of business as one sector gets weak
  • Staying in business 56 years!