CBIA has a launched a statewide advertising campaign focused on raising public awareness around the critical issues and challenges impacting the state's economic future and job growth.
The Fix Connecticut campaign features digital, broadcast, and print advertising and will run into the 2019 General Assembly session and beyond.
"High taxes, job growth, and a sluggish economy are the top concerns for Connecticut residents and must be priorities for lawmakers and candidates for elected office," CBIA president and CEO Joe Brennan said.
"We want to make sure those issues are front and center during what we believe is a make-or-break time for Connecticut.
“Lawmakers and candidates must understand what really matters to Connecticut and we want residents to understand how critical these issues are to the state's economic future."
'Change in Direction'
Brennan said the campaign will complement CBIA's advocacy efforts during the next legislative session, highlighting policies that will resolve the state's fiscal problems and build the foundation for economic growth.
He referenced an August 23 Quinnipiac University poll that revealed more than two-thirds of Connecticut voters are dissatisfied with the state's direction.
Seventy-one percent of voters described the the state's economy as not so good or poor, while just 12% felt economic conditions were improving.
"It's clear from recent opinion polls that people want to see a change in direction," Brennan said.
— CBIA (@CBIANews) August 23, 2018
"State lawmakers' actions have a far greater impact on our daily lives, our workplaces, and our economy than decisions that are made at the federal level.
"With so much attention on national politics, we cannot lose sight of the critical issues impacting Connecticut.
"Connecticut has tremendous economic potential. It's time to unlock that potential by attacking the issues that are holding us back and make this state a leader in economic growth and job creation."
Despite recent progress, Connecticut still lags most of the nation in economic and job growth, and business leaders continue to have growing concerns about state spending, high business costs, the shortage of skilled workers, and transportation infrastructure.
The Fix Connecticut campaign focuses on a five-point plan that outlines a series of key policy steps designed to remove barriers to economic growth and leverage the state's many strengths.
Prioritize Economic and Job Growth. Help businesses compete for talent, expand private-public workforce development initiatives, and continue strengthening high school and college programs to meet the needs of our 21st century economy. The best way to solve the state's fiscal problems is to grow the economy.
Make Connecticut More Affordable. That starts with lowering taxes. Connecticut's personal income, business, and property tax burden is one of the highest in the country—a key factor behind the state's population decline, including the loss of billions of dollars in income.
Reform the State Employment Retirement System. Align state employee compensation and benefits with Northeast states' public sectors and the private sector and end the use of overtime in calculating pensions.
Improve Connecticut's Business Climate. Reject costly, burdensome workplace mandates, cut unnecessary red tape, block new taxes and fees that drive up healthcare costs, reform the state's unemployment compensation system, and overhaul transportation infrastructure.