Communication Insights—Attention to Action: CBIA Leadership Essentials

In an age of endless distraction, our attention has become the ultimate currency—and it’s growing scarcer by the day.

To communicate effectively, we first need to earn and keep attention. Neuroscience provides us with powerful insights into how our brains direct attention and form decisions.

With these insights, we can create communications that feel natural and engaging to our audience—not only capturing attention but transforming to meaningful action.

Speakers:

• Michaela Chatel, Senior Director of Strategy & Planning, Odonnell Company
• Jalynne Costin, Junior Project Manager, Odonnell Company
• Eileen O’Donnell, Co-Founding Partner, Odonnell Company

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