KeyBank, The Links Partner on Small Business Support Program

01.20.2022
Member News
Small Business

KeyBank and The Eastern Area of The Links will partner to provide a series of business courses and grants for women of color small business owners and entrepreneurs.

KeyBank’s Key4Women will provide the workshop courses and the KeyBank Foundation will provide a $25,000 grant for micro-grants to certain participants.

In return, The Eastern Area of The Links, one of the nation’s oldest and largest volunteer service organizations for professional women of African descent, will leverage its 4,600 members across 80 chapters to connect them with the program. 

Established in 2005, the Key4Women program advocates, connects, and empowers women as they progress on their journey to financial wellness.

“Key4Women shares The Link’s passion for empowering women of color to succeed,” said KeyBank’s Key4Women national director Rachael Sampson.

“We are excited to work with The Links to extend our Key4Women programming and support to a critical and often underserved segment of women business owners and entrepreneurs.”

Workshops

The Links Key4Women Business Education Series will be conducted through three Zoom sessions:

  • Workshop 1: Jan. 22-Jan. 27: Your Journey to Business Financial Wellness. Includes an overview of creating a solid business plan, business financing, operating cashflow, credit, and more.
  • Workshop 2: Feb. 24: Financial Wellness for Yourself, Your Employees and Your Business. Optimizing business performance by offering financial wellness resources that support employees and attract talent.
  • Workshop 3: April 28: Building Your Business Dream Team. Sourcing the right set of advisors to support business success.
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