If You Want to Win the Talent War

Iontuition, Inc. recently announced the results of a new survey that confirms many student loan borrowers in the U.S. would prefer to work for a company that offers student loan management help as part of their benefits package.
In July 2015, Iontuition surveyed 1,000 individuals with student loans to find what they want to see from their employers. The answer was clear: Student loan borrowers want help with their debt. With record amounts of student debt attached to the incoming workforce, the majority of those surveyed viewed employee benefits that address education loans as a breakthrough and welcomed solution.
Selected survey results:
A match made in heaven. Today, more than 40 million Americans have student loan debt. It comes as no surprise that the majority of those people might appreciate help from their employer when it comes to managing their student loans. Nearly 80% of the individuals surveyed with student loan debt, which could equate to more than 30 million Americans, said they would like to work for a company that offers repayment assistance with a matching opportunity.
An apple a day. Fifty-five percent of survey respondents, which could equate to more than 22 million individuals with student loans, said they would rather the amount they are paying for health care go toward their student loan balance. Of that group, 94% said that the benefits plan at their current job includes health care.
A future without debt. Forty-nine percent of respondents, which could equate to 19 million student loan holders, said they would prefer student loan payment contributions over a 401K at this point in time. Of that group, only 28% have a 401K.
“Employers who rely on a college-educated workforce cannot ignore numbers like these,” said Balaji “Raj” Rajan, CEO of Ceannate Corp. “Our survey shows that a majority of borrowers would greatly value an employee benefits package tailored to reducing and managing their student debt.”