It’s Funner! iCleanse Partners with Chuck E. Cheese.

The next time you and your family go to Chuck E. Cheese, you’ll find more than just food and entertainment. 

Plainville-based iCleanse announced a new partnership this week with the franchise to launch its Swift UV disinfection units in more than 453 locations nationwide.

Each participating Chuck. E. Cheese location will offer free phone disinfection in high-traffic areas for guests.

Instead of chemicals, the units use ultraviolet light to disinfect phones, eliminating 99.99% of harmful pathogens within 15 seconds. 

iCleanse said the units will add to Chuck E. Cheese’s five-star Ecolab cleanliness rating.

Advertising Platform

Along with being a way to disinfect phones, the Swift UV units serve as an advertising platform. 

iCleanse and Chuck E. Cheese said the units will create a high-impact ad network for brands to engage with families in a casual dining and entertainment setting.

iCleanse CEO Chris Allen said the network will help advertisers reach parents and caretakers in the four to nine-year-old age group through unique digital displays and interactive content. 

“This collaboration not only enhances the cleanliness and safety of their venues but also opens up a premium advertising network that allows brands to connect with families in a fun and interactive environment,” he said. 

“We believe this partnership sets a new standard in both public health and targeted marketing.”

iCleanse’s Chris Allen

“We believe this partnership sets a new standard in both public health and targeted marketing.”

iCleanse has Swift UV devices in more than 60 businesses around the U.S., serving industries from healthcare to hospitality.

In Connecticut alone, the devices are located at Mohegan Sun, the XL Center, the Connecticut Science Center, the Connecticut Convention Center, and Bradley International Airport.

Chuck E. Cheese has nearly 600 locations in 45 states and 17 different countries.